Codified sections allow the reader to navigate. Being clear and precise can simplify or support. Simplicity and catching influence the reader to linger on the article.
The title must be explicit. The first lines are about loyalty, about objective content. Objectivity gives meaning.
To be attractive in a prospectus, you need the most immediate relationship between the photos, then between the titles, then between the beginning of articles.
The rest of each article uses its way to (...)